Your data. Your platform.
Zero licence fees.
Lumio CRM is the world's first AI-native CRM built for teams who are done paying Salesforce £200/month for a glorified spreadsheet. ARIA enriches every contact automatically, detects ghost deals before you lose them, and tells you exactly who to call today. Choose how you run it — hosted by us, or on your own infrastructure.
THE PROBLEM WITH CRMS TODAY
You're paying for problems, not solutions
Every sales team we've spoken to is doing the same things manually — or being held hostage by their CRM vendor. Here's what Lumio CRM does instead.
Extortionate pricing
HubSpot Professional: £1,139/month. Salesforce Enterprise: £1,200/month for 10 users. That's £14,400/year — before integrations, support, or onboarding. And it goes up every year.
£199–£499/month. Fixed. Forever.
- £0 licence fee on CRM engine
- No per-seat pricing
- One-time migration fee then flat monthly
- Price never increases on existing plan
Per-seat price gouging
Every new team member costs £40–£149/month extra. The more your business grows, the more you pay — for the exact same platform. Growth shouldn't be a penalty.
Unlimited users. Same price.
- Hire 10th or 100th rep — zero extra cost
- No user tiers no licence upgrades
- CRM cost stays flat as you scale
- Available on both Hosted and Self-Hosted
Data lock-in
Stop paying and your contacts, deal history, email threads, and entire customer record walk out the door. Your data is their leverage.
Your data. Always.
- Self-Hosted your infrastructure you own everything
- Lumio Hosted dedicated isolated environment export any time
- No data lock-in on either plan
- Cancel and keep every byte guaranteed
HOW YOU RUN IT
Your CRM. Your choice of deployment.
Some teams want full infrastructure control. Others just want it to work without a server in sight. Lumio CRM works both ways — same product, same ARIA intelligence, same price.
Self-Hosted
Run Lumio CRM on your own infrastructure. AWS, GCP, Azure, or bare metal. Lumio handles the deployment, updates, and monitoring — you own the server and every byte of data.
- Runs on your infrastructure — AWS, GCP, Azure, or bare metal
- You own every byte of data — full sovereignty
- Lumio manages deployment, updates, and monitoring
- Same ARIA intelligence layer as Hosted
- Same monthly price — no premium for self-hosting
- Full REST API and GraphQL API access
- All 150 Lumio automation workflows connected
Lumio Hosted
We run everything. Your CRM is live in 48 hours — managed cloud, automatic backups, security patches, and zero DevOps. Same ARIA intelligence, same features, same price.
- Managed cloud — no servers, no DevOps, no infrastructure
- Live in 48 hours from signup
- Dedicated isolated environment — your data is never shared
- Automatic backups, updates, and security patches
- Same ARIA intelligence layer as Self-Hosted
- Export your data any time — no lock-in
- Same monthly price — no premium for hosting
- Full REST API and GraphQL API access
- All 150 Lumio automation workflows connected
Both options include the same ARIA intelligence, the same features, and the same monthly price. Switch between them at any time.
THE LUMIO DIFFERENCE
Not a CRM with AI bolted on.
AI-native from day one. Every other CRM treats AI as a premium add-on. In Lumio CRM, ARIA is the core — available on both Hosted and Self-Hosted plans.
ARIA Intelligence Layer
Ask ARIA anything in natural language. "Show me all deals over £10k that haven't had activity in 14 days." Get answers in seconds — not reports.
Auto-Enrichment on Every Contact
Add a name and email. ARIA fills in LinkedIn, company data, job title, social profiles, news mentions, and email verification — automatically.
Buying Signal Radar
ARIA monitors LinkedIn activity, job postings, funding rounds, and engagement patterns to surface the contacts most likely to buy — right now.
Ghost Deal Detection
Deals go quiet. ARIA catches it. Stale pipeline alerts, email bounce detection, and job change monitoring — so you never lose a deal you could have saved.
Zero Data Entry
ARIA auto-logs calls, emails, and meetings. Your reps sell. ARIA does the admin. Every interaction is captured without anyone typing a single note.
Live in 48 Hours
Choose Lumio Hosted and your CRM is live in 48 hours. No servers, no DevOps, no infrastructure. Self-Hosted takes 5 days with full Lumio-managed deployment.
ARIA ENRICHMENT ENGINE
Add a name. Get a complete intelligence profile.
Works identically on Lumio Hosted and Self-Hosted.
Sarah Chen
VP of Sales · Nexus Technologies
ARIA Recommendation
High-intent lead. Recent funding + active CRM search. Recommend immediate outreach — reference Series C and SDR hiring as conversation hooks.
GHOST DEAL DETECTION
ARIA sees the deals you're about to lose.
Deals don't die in one dramatic moment. They go quiet. ARIA monitors every signal — activity gaps, email bounces, job changes — and alerts you before it's too late.
Stale deal alert
ARIA flags any deal with no activity in 14+ days. You get a notification with the last touchpoint, suggested next action, and risk score.
Email bounce detection
When a contact's email bounces, ARIA alerts you immediately and searches for an updated address — before the deal goes cold.
Job change monitoring
ARIA detects when a champion changes roles or leaves the company. You get an alert with their new position and a suggested re-engagement path.
£381k
Average pipeline value saved per quarter by early Ghost Deal alerts
31 days
Average time to detect a ghost deal without ARIA — too late for most
3×
Higher win rate on deals flagged and re-engaged by ARIA within 48 hours
The savings
How much will you save?
Based on Lumio CRM Professional (£499/mo) or Starter (£199/mo). 10 users, annual billing.
| Migrating from | Current / year | Lumio CRM / year | Annual saving | Reduction |
|---|---|---|---|---|
| HubSpot Professional | £13,668 | £1,788 | £11,880 | 87% |
| HubSpot Enterprise | £49,080 | £1,788 | £47,292 | 96% |
| Salesforce Professional | £7,200 | £1,788 | £5,412 | 75% |
| Salesforce Enterprise | £14,400 | £1,788 | £12,612 | 88% |
| Pipedrive Professional | £5,880 | £1,188 | £4,692 | 80% |
| Zendesk Sell ProfessionalBiggest saving | £17,880 | £1,788 | £16,092 | 90% |
| Zoho CRM Professional | £1,680 | £1,188 | £492 | 29% |
The Lumio stack — a better comparison
Lumio Growth (£1,199/mo) + Lumio CRM Professional (£499/mo) = £1,698/month total.
This replaces HubSpot Professional at £1,139/month — which includes the CRM and automation, but with per-seat pricing, no data ownership, and no AI layer. Net saving: £391/month from day one.
What's included
Everything you need. Nothing you don't.
Lumio CRM isn't a stripped-back tool with features gated behind higher tiers. Every core CRM capability is included — and connected to your Lumio workflows from day one.
AI INTELLIGENCE
Intelligence powered by Claude
ARIA is powered by Claude — Anthropic's AI. Every enrichment profile, ghost deal alert, morning brief, and natural language pipeline query runs through Claude's API — on both Lumio Hosted and Self-Hosted deployments.
- →Enrichment profiles built from 6+ data sources via Claude reasoning
- →Natural language CRM queries — "show me stale deals over £10k"
- →Ghost deal pattern matching across your entire pipeline
- →Morning briefs generated per rep — personalised priorities and actions
- →Buying signal scoring calibrated to your historical win data
Full comparison
Feature for feature
| Feature | Lumio CRM | HubSpot Pro | Salesforce Pro | Pipedrive Pro | Zendesk Sell Retiring Aug 2027 |
|---|---|---|---|---|---|
| ARIA intelligence layer | ✓ Full | ||||
| Auto-contact enrichment | ✓ 6 sources | Add-on only | |||
| Ghost deal detection | ✓ Automatic | ||||
| Buying signal radar | ✓ Real-time | ||||
| Zero data entry (AI logging) | ✓ Full | Partial | |||
| Unlimited users — no seat fees | |||||
| Hosted option (no servers) | ✓ Lumio Hosted | ||||
| Self-hosted / data ownership | ✓ Self-Hosted | ||||
| Contact & company management | ✓ Full | ||||
| Custom objects | ✓ Unlimited | Enterprise+ only | |||
| No seat fees — unlimited users | |||||
| Self-hosted / data ownership | |||||
| REST API + webhooks | ✓ Full | ✓ rate limited | |||
| Workflow automation | ✓ via Lumio | Pro+ | Enterprise+ | Growth+ | Limited |
| Email sync — Gmail + Outlook | |||||
| Send emails from CRM | Q4 2025 | ||||
| Mobile app | In development |
All comparisons based on Professional tier. Pricing as of March 2025.
Pricing
Simple pricing. No seats. No surprises.
Add Lumio CRM to any Lumio plan. One-time setup fee covers migration, configuration, and launch.
☁️ All plans available as Lumio Hosted or Self-Hosted. Same monthly price. Same features. Same ARIA intelligence.
CRM Starter
For small teams moving off spreadsheets.
+ £499 one-time setup & migration
- Up to 10 users
- 50,000 contacts
- 3 custom objects
- Gmail or Outlook sync
- Core Lumio workflow integration
- Email support — 48h SLA
- ARIA Intelligence Layer
- Contact auto-enrichment
- Ghost deal detection
- Choice of deployment
CRM Professional
For growing teams replacing HubSpot or Salesforce.
+ £999 one-time setup & migration
- Unlimited users — no seat fees
- Unlimited contacts
- 10 custom objects
- Gmail + Outlook + shared inbox
- All 150 Lumio workflows connected
- Assisted migration included
- Priority support — 24h SLA
- ARIA Intelligence Layer
- Contact auto-enrichment
- Ghost deal detection
- Choice of deployment
- Buying signal radar
- Deal DNA 47-signal scoring
- ARIA morning brief
CRM Enterprise
For complex orgs needing full control and customisation.
+ £1999 one-time setup & migration
- Unlimited users + SSO
- Unlimited contacts + storage
- Unlimited custom objects
- Full email stack
- Custom workflow builds
- Full managed migration
- Dedicated support — 4h SLA
- ARIA Intelligence Layer
- Contact auto-enrichment
- Ghost deal detection
- Choice of deployment
- Custom ARIA signal rules
- Dedicated enrichment API quota
- ARIA white-labelling
- Dedicated hosted environment
Lumio CRM is an add-on to any Lumio plan. Already on Lumio Growth? Add CRM Professional for £499/mo. All tiers include ARIA intelligence and your choice of deployment.
LUMIO HOSTED
No servers? No problem.
Lumio Hosted is the fastest way to get a full AI-native CRM running. No infrastructure, no DevOps hire, no server maintenance. We handle everything — you just sell.
Up and running in 48 hours
From signup to live CRM in two days. We configure your pipelines, import your data, connect your email, and activate ARIA — ready for your team on day three.
Your data isolated safe
Every Lumio Hosted environment is fully isolated. Your data is never shared, never co-mingled, and encrypted at rest and in transit. Export any time — no lock-in.
We handle everything
Automatic backups, security patches, version updates, uptime monitoring, and scaling. Your team focuses on selling — we focus on keeping the CRM running perfectly.
Prefer full infrastructure control?
Self-Hosted gives you the same CRM and ARIA intelligence on your own servers. Lumio manages the deployment, updates, and monitoring — you own the infrastructure and every byte of data. Same monthly price, same features. Join the waitlist and tell us your preference.
Be first to get Lumio CRM + ARIA
Join the waitlist for early access, launch pricing, and priority migration support. Choose your deployment preference and we'll have everything ready when you are.